Business and Promotion

Business and Promotion of a Photography Brand

1. Photographer Brand

Positioning, Style, Voice, Visual Language.

2. Client Engagement

Communication, Brief, Approval, Submission.

3. Pricing and Contracts

Cost Structure, Agreements, Image Rights.

4. Social Media Promotion

Content Strategy, Targeting, Collaborations.

5. Website and Portfolio

Building a Logical Directory, Navigation, SEO.

6. Ethics and Copyright

Copyright, Commercial Use, Model Release.